International reinforcement of RIBERMOLD with the automotive industry
Description | International reinforcement of RIBERMOLD with the automotive industry
Project code | POCI-02-0752-FEDER-042419
Main propose | Reinforce PME competitive
Intervention region (NUTS II): Centre
Beneficiary entity | RIBERMOLD, LDA
Date of approval | 20-03-2019
Date of beginning | 02-11-2018
Date of completion | 01-11-2020
Total eligible cost | 349.055,00 EUR
EU financial aid | FEDER – 157.074,75 EUR
Summary | Ribermold intends to reinforce its presence on international market creating a specific service for the automotive industry, through tool manufacturing for Head Up Display, and differentiates itself by the incorporation of differential engineering services. Thus, the purpose of this application aims to invest in immaterial factors of competitiveness to reinforce commercial and marketing processes in order to promote the Head Up Display, make a stronger presence in international automotive industry and diversify its market action, especially in Russia, Chile and India.In order to achieve these goals, the company has conceived for this project a plan of actions/investments of which stand out (i) prospection actions and attraction of new customers, (ii) presence in international trade fairs related to its own industry, (iii) boosting of its commercial and marketing team, (iv) implementation of new online marketing techniques that aim to insertion in e-commerce, and (v) international registration of its trademark.
